Cookie Policy
Sahfar IT Tech Solutions Pvt Ltd Website: www.sahfar.in Last Updated: September 13, 2026
1. Introduction
This Cookie Policy explains how Sahfar IT Tech Solutions Pvt Ltd (“Sahfar,” “we,” “us,” or “our”) uses cookies and similar tracking technologies when you visit or interact with our website, www.sahfar.in (the “Website”). It explains what these technologies are, why we use them, and your rights to control our use of them.
This policy should be read together with our Privacy Policy and Terms & Conditions. By continuing to browse or use our Website, you agree to the use of cookies as described in this policy, unless you have adjusted your preferences through our cookie consent banner or your browser settings.
We serve clients across India and internationally, and this policy has been drafted to align with globally recognized data protection frameworks, including the General Data Protection Regulation (GDPR) applicable to EU/EEA users, the UK GDPR and Privacy and Electronic Communications Regulations (PECR), the California Consumer Privacy Act (CCPA/CPRA), and India’s Digital Personal Data Protection Act, 2023 (DPDPA).
2. What Are Cookies?
Cookies are small text files that are placed on your computer, smartphone, or other device when you visit a website. They are widely used to make websites function efficiently, improve user experience, and provide information to website owners.
Cookies may be:
- Session Cookies — temporary cookies that are deleted once you close your browser.
- Persistent Cookies — cookies that remain on your device for a set period or until manually deleted, allowing the website to remember your preferences across visits.
- First-Party Cookies — set directly by our Website.
- Third-Party Cookies — set by external services we use, such as analytics providers, advertising networks, or social media platforms.
In addition to cookies, we may also use similar technologies such as web beacons, pixel tags, tracking scripts, local storage, and software development kits (SDKs), collectively referred to in this policy as “cookies” unless otherwise specified.
3. Why We Use Cookies
Sahfar uses cookies and similar technologies for the following purposes:
- To ensure our Website functions properly and securely.
- To remember your preferences and settings for future visits.
- To understand how visitors use our Website, so we can improve content, navigation, and performance.
- To measure the effectiveness of our digital marketing, SEO, and advertising campaigns.
- To support the social media integrations, embedded videos, and third-party tools used across our Website.
- To deliver relevant advertising to you on our Website and other platforms, where consent has been provided.
As a company offering Digital Marketing, SEO, Social Media Marketing, Email Marketing, and Data Analytics services, cookies and analytics tools are also central to how we demonstrate, test, and refine strategies for our own Website — the same principles we apply for our clients.
4. Categories of Cookies We Use
4.1 Strictly Necessary Cookies
These cookies are essential for the Website to function and cannot be switched off. They are usually set in response to actions you take, such as setting privacy preferences, logging into secure areas, or filling out forms. Without these cookies, certain services on our Website may not be available.
Examples: session management, load balancing, security tokens, cookie consent preferences.
4.2 Performance & Analytics Cookies
These cookies collect information about how visitors use our Website, such as which pages are visited most often, time spent on pages, and any error messages encountered. This helps us improve how our Website works.
Examples: Google Analytics, Microsoft Clarity, heatmap and session-recording tools.
4.3 Functionality Cookies
These cookies allow our Website to remember choices you make (such as language, region, or login details) to provide a more personalized experience.
4.4 Targeting & Advertising Cookies
These cookies are used to deliver advertisements that are more relevant to you and your interests. They are also used to limit the number of times you see an advertisement and to measure the effectiveness of advertising campaigns run by Sahfar or on behalf of our clients.
Examples: Google Ads, Meta (Facebook/Instagram) Pixel, LinkedIn Insight Tag, other retargeting and conversion-tracking pixels.
4.5 Social Media Cookies
These cookies enable social media features, such as sharing buttons and embedded content from platforms like Facebook, Instagram, LinkedIn, and YouTube. These platforms may set their own cookies through our Website, over which we have limited control.
5. Third-Party Cookies and Tools
As part of delivering our services and operating our Website effectively, we may integrate tools and services provided by trusted third parties, including but not limited to:
- Analytics providers (e.g., Google Analytics) — to measure Website traffic and user behavior.
- Advertising and marketing platforms (e.g., Google Ads, Meta Ads, LinkedIn Ads) — to run and measure advertising campaigns.
- Email marketing platforms — to track email open rates and campaign engagement via linked landing pages.
- Customer communication tools — such as live chat widgets or contact-form processors.
- Content delivery networks (CDNs) and security services — to ensure fast and secure delivery of Website content.
These third parties may set cookies on your device when you interact with their tools through our Website. We do not control these third-party cookies directly, and their use is governed by the respective third party’s own privacy and cookie policies. We encourage you to review those policies for further information.
6. Cookies and Our Services
Given the nature of our business — spanning Application Development, Digital Marketing, SEO, Social Media Marketing, Logo & Graphic Design, Email Marketing, Data Analytics, Cyber Security, Video Production, Content Writing, Banner & Pamphlet Designing, and Brand Development — cookies may also be used in the following contexts:
- Client Dashboards & Portals: If we provide login-based dashboards for tracking project status, analytics reports, or campaign performance, functionality and security cookies help maintain your secure session.
- Portfolio & Case Study Pages: Analytics cookies help us understand which services and portfolio pieces attract the most interest from visitors.
- Lead Generation Forms: Cookies and similar technologies may be used to attribute form submissions to specific marketing campaigns for reporting purposes.
We do not use cookies to collect sensitive personal information such as financial account details, health information, or government identification numbers.
7. Legal Basis for Using Cookies
7.1 For Visitors in the EU/EEA and UK
Under the GDPR, UK GDPR, and PECR, we rely on the following legal bases:
- Consent — for all non-essential cookies (analytics, functionality, targeting, and social media cookies), which are only activated after you provide clear, affirmative consent via our cookie banner.
- Legitimate Interest — for certain first-party analytics used in aggregate, anonymized form, where applicable.
- Strictly Necessary Exemption — essential cookies do not require consent as they are necessary for the Website to function.
7.2 For Visitors in India
Under India’s Digital Personal Data Protection Act, 2023, we process personal data collected via cookies based on your consent, where such data qualifies as personal data, and take reasonable measures to secure such data in line with applicable rules.
7.3 For Visitors in California and Other US States
Under the CCPA/CPRA and similar state privacy laws, you have the right to opt out of the “sale” or “sharing” of personal information, which may include certain advertising cookies. We honor such requests through our cookie preference tools and by responding to opt-out requests sent to info@sahfar.in.
8. Managing Your Cookie Preferences
8.1 Cookie Consent Banner
When you first visit our Website, you will be presented with a cookie consent banner allowing you to:
- Accept all cookies;
- Reject all non-essential cookies; or
- Customize your preferences by category (analytics, functionality, targeting, social media).
You can change your preferences at any time by accessing the cookie settings link, typically located in the footer of our Website.
8.2 Browser Settings
Most web browsers allow you to control cookies through their settings. You can typically:
- View what cookies are stored on your device and delete them individually.
- Block third-party cookies.
- Block cookies from specific or all websites.
- Delete all cookies when you close your browser.
Please note that blocking or deleting cookies may affect the functionality of our Website and limit your ability to use certain features.
Common browser cookie settings can be accessed via:
- Google Chrome: Settings → Privacy and Security → Cookies and Other Site Data
- Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
- Safari: Preferences → Privacy → Manage Website Data
- Microsoft Edge: Settings → Cookies and Site Permissions
8.3 Opting Out of Targeted Advertising
You may also opt out of interest-based advertising through industry tools such as:
- Digital Advertising Alliance (DAA) — optout.aboutads.info
- Network Advertising Initiative (NAI) — optout.networkadvertising.org
- Google Ads Settings — adssettings.google.com
- Your Online Choices (EU) — youronlinechoices.eu
8.4 Mobile Device Settings
On mobile devices, you can generally limit ad tracking through your device settings (e.g., “Limit Ad Tracking” on iOS or “Opt out of Ads Personalization” on Android).
9. Data Retention
Cookies remain on your device for varying durations depending on their type:
- Session cookies are deleted automatically when you close your browser.
- Persistent cookies remain for a fixed period (commonly ranging from 30 days to 24 months), after which they expire or are refreshed upon your next visit, subject to your consent preferences.
We retain any personal data collected via cookies only for as long as necessary to fulfil the purposes outlined in this policy and our Privacy Policy, or as required by applicable law.
10. International Data Transfers
As Sahfar serves clients in India and internationally, cookie-related data (such as analytics or advertising identifiers) may be processed or stored on servers located outside your country of residence, including in India or other jurisdictions where our third-party service providers operate. Where such transfers occur, we take reasonable steps to ensure appropriate safeguards are in place, consistent with applicable data protection laws, including the use of reputable service providers who maintain their own compliance with international data transfer requirements.
11. Your Rights
Depending on your jurisdiction, you may have the right to:
- Access information about the cookies and personal data we hold about you.
- Withdraw consent to non-essential cookies at any time.
- Request deletion of personal data collected through cookies, where applicable.
- Object to or restrict certain types of processing, including targeted advertising.
- Lodge a complaint with your local data protection authority if you believe your rights have been violated.
To exercise any of these rights, please contact us using the details in Section 13 below.
12. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our business practices, including the introduction of new services or third-party tools. Any changes will be posted on this page with a revised “Last Updated” date. We encourage you to review this policy periodically to stay informed about our use of cookies.
Continued use of our Website following any update constitutes your acknowledgment and acceptance of the revised Cookie Policy.
13. Contact Us
If you have any questions, concerns, or requests regarding this Cookie Policy or our use of cookies, please contact us:
SAHFAR IT TECH SOLUTIONS PVT LTD Gr Floor, Manorama Apartment, BBT Road Bye Lane 1, West Jagtala, Maheshtala, Kolkata – 700141, West Bengal, India
GSTIN: 19ABFCS8066B1Z6
Phone: (+91) 8910146158 / 8420389850
Email: info@sahfar.in
Website: www.sahfar.in
This Cookie Policy forms part of, and should be read together with, our Privacy Policy, Terms & Conditions, and Refund Policy. In the event of any conflict between this policy and a specific signed agreement with a client, the terms of that agreement shall prevail with respect to that engagement.